Prospect magazine is proud to announce its latest audited ABC (Audit Bureau of Circulation) figures for 2024, marking a year of significant growth and success. The magazine’s combined print and digital circulation now stands at 40,273, a 30% increase from the previous year’s figure of 31,074. The numbers released coincide with Prospect’s 30th anniversary and are a testament to its continued evolution and growing influence in the digital media landscape.
“Fixing the plumbing and driving growth”
Mark Beard, CEO of Prospect, said: “This year’s ABC figures reflect the transformative journey Prospect is undertaking. Last year, we focused on fixing the plumbing—laying the groundwork by enhancing our infrastructure, expanding our digital reach, and refining our content strategy. Now, we are seeing the results of that hard work and, as we celebrate our 30th anniversary, these figures reinforce our position as an important voice in the media landscape.”
Alan Rusbridger, Editor of Prospect, said: “These figures demonstrate a strong and growing appetite for trusted long-form journalism. Our readers and listeners enjoy unparalleled analysis and commentary on the most pressing issues of our time, and we continue to innovate, convene brilliant minds and deliver bold ideas.”
A growing digital media company
Prospect has embraced its evolution into a digital media company, offering readers a dynamic range of content across multiple platforms:
- Apple News+: Prospect’s trusted journalism is available on one of the world’s largest news platforms
- Podcasts: The award-winning Media Confidential podcast and the popular Prospect Podcast continue to attract and inform listeners. Episodes are now also available on YouTube
- Narrated articles: Prospect articles are now available in audio format, providing greater accessibility and convenience
- Newsletters: Curated newsletters include the new daily Lightbulb; the Insider, on politics; the Culture; the Weekend Read; and On the Cover
- Prospect Editions: An exciting new publishing venture offering books that provide fresh insights and original perspectives
Looking ahead
As Prospect celebrates 30 years of publication, we are more determined than ever to continue this upward trajectory. We are strengthening our presence in Westminster by holding policy events and will further increase engagement with our readers, viewers and listeners. With a clear vision, a growing readership, and a dedication to excellence, Prospect is poised for an even brighter future.
For further information or interview requests, please contact:
Jo.murray@prospectmagazine.co.uk
