Prospect magazine is proud to announce a partnership with ProRata.ai, a pioneering platform dedicated to ensuring that publishers are fairly credited and compensated for their content in an increasingly AI-driven world.
By joining forces with ProRata.ai, Prospect will make its content available on ProRata’s consumer AI-search engine. The company’s technology analyses AI-generated content, accurately attributes the sources, and compensates publishers on a per-use basis. The platform’s unique approach enables content creators to participate in the growth of AI while preserving the value of their intellectual property.
ProRata.ai has already garnered support from media organisations, including Guardian Media Group, the Financial Times and the Atlantic.
Mark Beard, CEO, Prospect, stressed the importance of the partnership: “In this age of disinformation, we respect and warmly approve of ProRata.ai’s approach. We share ProRata.ai’s belief that fact-checked, authoritative journalism is critical and will not only survive but thrive, if the publishers who produce it are credited and fairly rewarded alongside the technology companies that surface it.”
Bill Gross, CEO of ProRata.ai, said: “We are delighted to partner with Prospect magazine. Our goal is to build a sustainable future where technology and journalism can coexist, ensuring that quality content is credited and rewarded.”
About Prospect
Edited by Alan Rusbridger, Prospect brings rigorously fact-checked analysis, ideas and perspectives to the big topics the world is grappling with. Prospect is the UK’s leading monthly current affairs magazine, which is available to read in-app, online and print. The website is updated daily with stories and ideas that matter from the brightest minds, and Prospect also boasts a growing range of newsletters and podcasts.
About ProRata.ai
Founded in 2024 by Bill Gross at Idealab Studio, ProRata.ai’s mission is to ensure that generative AI compensates and credits content owners for the use of their material. ProRata.ai builds technology that enables generative AI platforms to attribute contributing content sources and share revenues on a per-use basis, protecting and rewarding creators while helping to prevent unreliable content from compromising AI results.
For further information please contact: jo.murray@prospectmagazine.co.uk
