Ethan Zuckerman is associate professor of public policy, information and communication at the University of Massachusetts Amherst. He's a veteran of the early dotcom industry and was part of the founding team of Tripod.com, one of the internet's first user-generated content sites. He is the author of Mistrust (2020) and, with Chand Rajendra-Nicolucci, An Illustrated Field Guide to Social Media (2021)